E-book
The Impact of Culture on Relationship Marketing in International Services [electronic resource] : A Target Group-Specific Analysis in the Context of Banking Services / by Jan H. Schumann.
Record details
- ISBN: 9783834983794
- Physical Description: XXXII, 265p. 14 illus. online resource.
- Publisher: Wiesbaden : Gabler, 2009.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
