Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
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- ISBN: 9783834936332
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Physical Description:
electronic
electronic resource
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remote
XXI, 183 p. 39 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
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Subject: | Economics Marketing Economics/Management Science Marketing |