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Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models  Cover Image E-book E-book

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

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  • ISBN: 9783834936332
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXI, 183 p. 39 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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