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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
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- ISBN: 9783834937223
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electronic
electronic resource
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remote
XXXV, 594 p. 53 illus. online resource. - Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
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| Subject: | Economics Marketing Economics/Management Science Marketing Market Research |
