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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice Cover Image E-book E-book

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

Diamantopoulos, Adamantios. (editor.). Fritz, Wolfgang. (editor.). Hildebrandt, Lutz. (editor.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783834937223
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXXV, 594 p. 53 illus. online resource.
  • Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.

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