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Luxury Marketing A Challenge for Theory and Practice  Cover Image E-book E-book

Luxury Marketing [electronic resource] : A Challenge for Theory and Practice / edited by Klaus-Peter Wiedmann, Nadine Hennigs.

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  • ISBN: 9783834943996
  • Physical Description: XIV, 416 p. online resource.
  • Publisher: Wiesbaden : Gabler Verlag : 2013.
Subject: Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.

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