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Open Evaluation Integrating Users into the Selection of New Product Ideas  Cover Image E-book E-book

Open Evaluation Integrating Users into the Selection of New Product Ideas

Haller, Jörg. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783834944870
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXI, 233 p. 22 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Subject: Economics
Economics/Management Science
Market Research

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