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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China  Cover Image E-book E-book

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

Record details

  • ISBN: 9783834944924
  • Physical Description: electronic
    electronic resource
    access
    remote
    XIX, 179 p. 18 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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