Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Record details
- ISBN: 9783834944924
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Physical Description:
electronic
electronic resource
access
remote
XIX, 179 p. 18 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
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Subject: | Economics Marketing Economics/Management Science Marketing |