E-book
User Generated Branding [electronic resource] : Integrating User Generated Content into Brand Management / by Ulrike Arnhold.
Record details
- ISBN: 9783834988577
- Physical Description: XXVIII, 451 p. 71 illus. online resource.
- Publisher: Wiesbaden : Gabler, 2010.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
