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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities
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- ISBN: 9783834994950
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electronic resource
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XXVIII, 324p. 97 illus. online resource. - Publisher: Wiesbaden : Gabler, 2009.
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| Subject: | Economics Marketing Economics/Management Science Marketing |
