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International Advertising and Communication Current Insights and Empirical Findings  Cover Image E-book E-book

International Advertising and Communication Current Insights and Empirical Findings

Diehl, Sandra. (editor.). Terlutter, Ralf. (editor.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783835057029
  • Physical Description: electronic
    electronic resource
    access
    remote
    X, 513p. 58 illus. online resource.
  • Publisher: Wiesbaden : DUV, 2006.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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