E-book
International Advertising and Communication [electronic resource] : Current Insights and Empirical Findings / edited by Sandra Diehl, Ralf Terlutter.
Record details
- ISBN: 9783835057029
- Physical Description: X, 513p. 58 illus. online resource.
- Publisher: Wiesbaden : DUV, 2006.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
