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Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value  Cover Image E-book E-book

Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value

Wengler, Stefan. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783835093553
  • Physical Description: electronic
    electronic resource
    access
    remote
    XIV, 294p. 25 illus. online resource.
  • Publisher: Wiesbaden : DUV, 2006.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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