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Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value  Cover Image E-book E-book

Key Account Management in Business-to-Business Markets [electronic resource] : An Assessment of Its Economic Value / by Stefan Wengler.

Wengler, Stefan. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783835093553
  • Physical Description: XIV, 294p. 25 illus. online resource.
  • Publisher: Wiesbaden : DUV, 2006.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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