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Managing Corporate Brands A new approach to corporate communication  Cover Image E-book E-book

Managing Corporate Brands A new approach to corporate communication

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  • ISBN: 9783835095991
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXIII, 322p. 37 illus. online resource.
  • Publisher: Wiesbaden : DUV, 2007.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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