Consumer Driven Electronic Transformation [electronic resource] : Applying New Technologies to Enthuse Consumers and Transform the Supply Chain / edited by Georgios J. Doukidis, Adam P. Vrechopoulos.
Record details
- ISBN: 9783540270591
- Physical Description: X, 250 p. 48 illus. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
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Subject: | Economics. Marketing. Business logistics. Economics/Management Science. Marketing. Production/Logistics. |