E-book
Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Baris Yakaboylu.
Record details
- ISBN: 9783540271161
- Physical Description: 238 p. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
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| Subject: | Economics. Marketing. Economics/Management Science. Management. Marketing. |
