E-book
International Direct Marketing [electronic resource] : Principles, Best Practices, Marketing Facts / edited by Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas.
Record details
- ISBN: 9783540396321
- Physical Description: XXVI, 326 p. 71 illus. in color. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. Management. |
