E-book
B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch.
Record details
- ISBN: 9783540447290
- Physical Description: XVI, 357 p. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Marketing. Management. |
