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Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms Cover Image

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Consumer-Driven Demand and Operations Management Models [electronic resource] : A Systematic Study of Information-Technology-Enabled Sales Mechanisms / edited by Christopher S. Tang, Serguei Netessine.

Tang, Christopher S. (editor.). Netessine, Serguei. (editor.). SpringerLink (Online service) (Added Author).

Record details

ISBN: 9780387980263
Physical Description: online resource.
Edition: 1.
Publisher: Boston, MA : Springer US, 2009.

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Subject:

Economics.
Information systems.
Marketing.
Business logistics.
Management information systems.
Economics/Management Science.
Operations Research/Decision Theory.
Information Systems Applications (incl.Internet).
Production/Logistics.
e-Commerce/e-business.
Business Information Systems.
Marketing.

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