E-book
Database Marketing Analyzing and Managing Customers
Record details
- ISBN: 9780387725796
-
Physical Description:
electronic
electronic resource
access
remote
online resource. - Publisher: New York, NY : Springer New York, 2008.
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| Subject: | Economics Industrial management Marketing Technology Economics/Management Science Marketing Management/Business for Professionals Technology Management |
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Electronic resources
| LDR | 01696nam a22004575i 4500 | ||
|---|---|---|---|
| 001 | 10223 | ||
| 003 | CONS | ||
| 005 | 20130725193625.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2008 xxu| s |||| 0|eng d | ||
| 020 | . | ‡a9780387725796 ‡9978-0-387-72579-6 | |
| 024 | 7 | . | ‡a10.1007/978-0-387-72579-6 ‡2doi |
| 035 | . | ‡a(DE-He213)978-0-387-72579-6 | |
| 050 | 4. | ‡aHF5410-5417.5 | |
| 072 | 7. | ‡aKJS ‡2bicssc | |
| 072 | 7. | ‡aKJSM ‡2bicssc | |
| 072 | 7. | ‡aBUS043000 ‡2bisacsh | |
| 100 | 1 | . | ‡aBlattberg, Robert C. ‡eauthor. |
| 245 | 1 | 0. | ‡aDatabase Marketing ‡h[electronic resource] : ‡bAnalyzing and Managing Customers / ‡cby Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 264 | 1. | ‡aNew York, NY : ‡bSpringer New York, ‡c2008. | |
| 300 | . | ‡bonline resource. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡acomputer ‡bc ‡2rdamedia | |
| 338 | . | ‡aonline resource ‡bcr ‡2rdacarrier | |
| 347 | . | ‡atext file ‡bPDF ‡2rda | |
| 490 | 1 | . | ‡aInternational Series in Quantitative Marketing, ‡x0923-6716 ; ‡v18 |
| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aIndustrial management. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 0. | ‡aTechnology. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aMarketing. |
| 650 | 2 | 4. | ‡aManagement/Business for Professionals. |
| 650 | 2 | 4. | ‡aTechnology Management. |
| 700 | 1 | . | ‡aKim, Byung-Do. ‡eauthor. |
| 700 | 1 | . | ‡aNeslin, Scott A. ‡eauthor. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
| 773 | 0 | . | ‡tSpringer eBooks |
| 776 | 0 | 8. | ‡iPrinted edition: ‡z9780387725789 |
| 830 | 0. | ‡aInternational Series in Quantitative Marketing, ‡x0923-6716 ; ‡v18 | |
| 856 | 4 | 0. | ‡uhttp://biblioteca.ipicyt.edu.mx:2048/login?url=http://dx.doi.org/10.1007/978-0-387-72579-6 ‡yTexto completo ‡9CONS |
| 950 | . | ‡aBusiness and Economics (Springer-11643) | |
| 901 | . | ‡a10223 ‡b ‡c10223 ‡tbiblio ‡sSystem Local | |
