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Database Marketing Analyzing and Managing Customers Cover Image E-book E-book

Database Marketing [electronic resource] : Analyzing and Managing Customers / by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.

Blattberg, Robert C. (author.). Kim, Byung-Do. (author.). Neslin, Scott A. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9780387725796
  • Physical Description: online resource.
  • Publisher: New York, NY : Springer New York, 2008.

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Subject: Economics.
Industrial management.
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Management/Business for Professionals.
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