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Database Marketing Analyzing and Managing Customers  Cover Image E-book E-book

Database Marketing Analyzing and Managing Customers

Blattberg, Robert C. (author.). Kim, Byung-Do. (author.). Neslin, Scott A. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9780387725796
  • Physical Description: electronic
    electronic resource
    access
    remote
    online resource.
  • Publisher: New York, NY : Springer New York, 2008.
Subject: Economics
Industrial management
Marketing
Technology
Economics/Management Science
Marketing
Management/Business for Professionals
Technology Management

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