A Twenty-First Century Guide to Aldersonian Marketing Thought

Wooliscroft, Ben. (editor.). Tamilia, Robert D. (editor.). Shapiro, Stanley J. (editor.). SpringerLink (Online service) (Added Author).

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• ISBN: 9780387281810
• Physical Description: electronic
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  XXII, 581 p. online resource.
• Publisher: Boston, MA : Springer US, 2006.

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