E-book
A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro.
Record details
- ISBN: 9780387281810
- Physical Description: XXII, 581 p. online resource.
- Publisher: Boston, MA : Springer US, 2006.
Search for related items by subject
| Subject: | Economics. Economics > Methodology. Marketing. Economics/Management Science. Marketing. Methodology and the History of Economic Thought. |
