An Integrative Approach to Innovation Management [electronic resource] : Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness / by Nicolas Zacharias.
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Electronic resources
Record details
- ISBN: 9783834970428
- Physical Description: XVII, 97p. 9 illus. digital.
- Publisher: Wiesbaden : Gabler, 2011.
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Subject: | Economics. Economics/Management Science. Innovation/Technology Management. |