An Integrative Approach to Innovation Management Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness

Zacharias, Nicolas. (Author). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834970428
• Physical Description: electronic
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  XVII, 97p. 9 illus. digital.
• Publisher: Wiesbaden : Gabler, 2011.

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