International Corporate Brand Management [electronic resource] : Evaluating Standardized Corporate Branding Across Countries / by Markus Meierer.

Meierer, Markus. (Author). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834963192
• Physical Description: XX, 206p. 3 illus. digital.
• Publisher: Wiesbaden : Gabler, 2011.

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