The Silver Market Phenomenon [electronic resource] : Marketing and Innovation in the Aging Society / edited by Florian Kohlbacher, Cornelius Herstatt.

Kohlbacher, Florian. (Author). Herstatt, Cornelius. (Added Author). SpringerLink (Online service) (Added Author).

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• ISBN: 9783642143380
• Physical Description: XXXIV, 463p. 181 illus. digital.
• Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.

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