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Handbook of Social Media Management [electronic resource] : Value Chain and Business Models in Changing Media Markets / edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus.

Friedrichsen, Mike. (editor.). Mühl-Benninghaus, Wolfgang. (editor.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783642288975
  • Physical Description: IX, 880 p. 174 illus., 47 illus. in color. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.

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Subject: Economics.
Marketing.
Mass media.
Economics/Management Science.
Media Management.
Communication Studies.
Marketing.
Media Research.
Public Relations.

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