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The Quintessence of Strategic Management What You Really Need to Know to Survive in Business  Cover Image E-book E-book

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business

Kotler, Philip. (author.). Berger, Roland. (author.). Bickhoff, Nils. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783642145445
  • Physical Description: electronic
    electronic resource
    access
    remote
    VII, 132p. 44 illus. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subject: Economics
Industrial management
Entrepreneurship
Economics/Management Science
Management/Business for Professionals
Business/Management Science, general
Entrepreneurship

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