E-book
The Quintessence of Strategic Management [electronic resource] : What You Really Need to Know to Survive in Business / by Philip Kotler, Roland Berger, Nils Bickhoff.
Record details
- ISBN: 9783642145445
- Physical Description: VII, 132p. 44 illus. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Search for related items by subject
| Subject: | Economics. Industrial management. Entrepreneurship. Economics/Management Science. Management/Business for Professionals. Business/Management Science, general. Entrepreneurship. |
