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The Relationship Marketer [electronic resource] : Rethinking Strategic Relationship Marketing / by Søren Hougaard, Mogens Bjerre.

Hougaard, Søren. (author.). Bjerre, Mogens. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783642032431
  • Physical Description: online resource.
  • Edition: Second Edition.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
Subject: Economics.
Industrial management.
Marketing.
Economics/Management Science.
Management/Business for Professionals.
Marketing.

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