E-book
The Seven Principles of WOM and Buzz Marketing [electronic resource] : Crossing the Tipping Point / by Panos Mourdoukoutas, George J. Siomkos.
Record details
- ISBN: 9783642021091
- Physical Description: online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
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| Subject: | Economics. Industrial management. Marketing. Economics/Management Science. Marketing. Business/Management Science, general. Management/Business for Professionals. |
