E-book
Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette.
Record details
- ISBN: 9783540883494
- Physical Description: 254 p. 28 illus., 26 illus. in color. online resource.
- Edition: Second Edition.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
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| Subject: | Economics. Industrial management. Marketing. Economics/Management Science. Management/Business for Professionals. Marketing. |
