Marketing Cases from Emerging Markets [electronic resource] / edited by Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis.
E-book
Electronic resources
Record details
- ISBN: 9783642368615
- Physical Description: IX, 167 p. 6 illus. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2014.
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Subject: | Economics. Marketing. Economics/Management Science. Marketing. Emerging Markets/Globalization. Business Strategy/Leadership. Market Research. |