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Internal Brand Management in an International Context Cover Image E-book E-book

Internal Brand Management in an International Context [electronic resource] / by Christina Ravens.

Record details

  • ISBN: 9783658007546
  • Physical Description: XXI, 323 p. 49 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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