Effectiveness of Online Marketing Campaigns [electronic resource] : An Investigation into Online Multichannel and Search Engine Advertising / by Sebastian Klapdor.
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- ISBN: 9783658017323
- Physical Description: XXII, 134 p. 34 illus. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
