E-book
User-Generated Content and its Impact on Branding [electronic resource] : How Users and Communities Create and Manage Brands in Social Media / by Severin Dennhardt.
Record details
- ISBN: 9783658023508
- Physical Description: XIII, 129 p. 13 illus. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
