User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media

Dennhardt, Severin. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783658023508
• Physical Description: electronic
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  XIII, 129 p. 13 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.

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