Advances in Advertising Research (Vol. IV) [electronic resource] : The Changing Roles of Advertising / edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki.

Rosengren, Sara. (editor.). Dahlén, Micael. (editor.). Okazaki, Shintaro. (editor.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783658023652
• Physical Description: XII, 407 p. 42 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.

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