Hurdle Race Marketing [electronic resource] : The Enlightenment - The Disillusionment - The Breakthrough / by Klaus Backhaus.
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Electronic resources
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- ISBN: 9783658024444
- Physical Description: X, 72 p. 4 illus., 3 illus. in color. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
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Subject: | Economics. Marketing. Economics/Management Science. Marketing. Economics/Management Science, general. Project Management. |