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Hurdle Race Marketing [electronic resource] : The Enlightenment - The Disillusionment - The Breakthrough / by Klaus Backhaus.

Backhaus, Klaus. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783658024444
  • Physical Description: X, 72 p. 4 illus., 3 illus. in color. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.
Economics/Management Science, general.
Project Management.

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