E-book
Reputation Transfer to Enter New B-to-B Markets [electronic resource] : Measuring and Modelling Approaches / by Christine Falkenreck.
Record details
- ISBN: 9783790823578
- Physical Description: XXII, 229 p. 43 illus. online resource.
- Publisher: Heidelberg : Physica-Verlag HD, 2010.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. e-Commerce/e-business. |
