E-book
Brand Communities for Fast Moving Consumer Goods [electronic resource] : An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer / by Sandra Meister.
Record details
- ISBN: 9783834940551
- Physical Description: XXIV, 292p. 33 illus. online resource.
- Publisher: Wiesbaden : Gabler Verlag, 2012.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
