Advances in Advertising Research (Vol. III) [electronic resource] : Current Insights and Future Trends / edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.

Eisend, Martin. (editor.). Langner, Tobias. (editor.). Okazaki, Shintaro. (editor.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834942913
• Physical Description: XII, 432 p. online resource.
• Publisher: Wiesbaden : Gabler Verlag : 2012.

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