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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China  Cover Image E-book E-book

Retail Internationalization in Emerging Countries [electronic resource] : The Positioning of Global Retail Brands in China / by Karin Pennemann.

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  • ISBN: 9783834944924
  • Physical Description: XIX, 179 p. 18 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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