Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

Pennemann, Karin. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834944924
• Physical Description: electronic
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  XIX, 179 p. 18 illus. online resource.
• Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.

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• Reihe Handel und Internationales Marketing / Series Retailing and International Marketing