Branded Component Strategies [electronic resource] : Ingredient Branding in B2B Markets / by Stefan Worm.

Worm, Stefan. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9783834964533
• Physical Description: XX, 224p. 32 illus. online resource.
• Publisher: Wiesbaden : Gabler Verlag, 2012.

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