Consumer Demographics and Behaviour [electronic resource] : Markets are People / by Jo M. Martins, Farhat Yusuf, David A. Swanson.

Martins, Jo M. (author.). Yusuf, Farhat. (author.). Swanson, David A. (author.). SpringerLink (Online service) (Added Author).

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• ISBN: 9789400718555
• Physical Description: XXI, 213p. 42 illus. online resource.
• Publisher: Dordrecht : Springer Netherlands : 2012.

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