E-book
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Record details
- ISBN: 9781461451259
- Physical Description: XX, 170 p. 79 illus., 59 illus. in color. online resource.
- Publisher: New York, NY : Springer New York : 2013.
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| Subject: | Economics. Marketing. Mass media. Economics/Management Science. Marketing. Media Management. |
