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International Consumer Behavior in the 21st Century [electronic resource] : Impact on Marketing Strategy Development / by A. Coskun Samli.

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  • ISBN: 9781461451259
  • Physical Description: XX, 170 p. 79 illus., 59 illus. in color. online resource.
  • Publisher: New York, NY : Springer New York : 2013.
Subject: Economics.
Marketing.
Mass media.
Economics/Management Science.
Marketing.
Media Management.

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